A GOOD CAUSE DESERVES
A GREAT APP
WHAT THE HELL IS SWEAR JAR !?!
an app that recognises when you or one of your friends
swear and Make a donation to the comic relief charity.
THE LAUNCH
A modern take on the most traditional fundraising technique, the app was launched with the support of celebrities including Ricky Gervais, Renee Zellweger and Bill Nighy.
THE APP
The first digital Swear Jar using voice recognition, making it as fun to donate as it is to watch Comic Relief.
IDEA
Mix a good swear
with great internet Gifs
DESIGN
A visually exciting experience that's stay simple and easy to use
by anyone.
SWEAR
JAR
TONE OF VOICE
Relevant, uncompromising
and real. This is the key to viral success.
THE HARD BIT. THE LICENSING.
We pulled out all the stop to get famous people on board.
Because a good Gif is all it takes.
THE TECH
We used Google Cloud Speech technology to analyse the audio feed and detect swear words.
We also partnered with PayPal for a seamless and easy way to donate.
THE DEVIL
IS IN THE
F*%#ING DETAIL
Each and every click received a special attention.
SMART APPs REQUIRE
A SMART PRODUCTION PROCESS
From selecting and editing the right Gifs to polishing the little details, we have been very agile by using the right software right from the prototyping stage which took one week.
Following that we spend another week in visual development and went straight into build and testing.
Deadlines are never an issue.
AND IT DAMN WORKED!
Fucking millions of impressions
Shit loads of Tweets
The internet blew the fuck up
£73.3 Million raised by Comic Relief 2017
(Up 33% from 2016)
